Lagerhaus Franchise is one of the largest franchise providers in Austria. The team of the RWA subsidiary supports the Lagerhaus cooperatives with a comprehensive range of services to help them fulfill their regional supply mandate in the best possible way.
Franchisees from almost all regions are supported with a comprehensive service portfolio, including procurement and assortment development, marketing and sales support, private label development, logistics as well as store design.
A special focus is placed on managing the online shop for the Lagerhaus brand “www.lagerhaus.at“, expanding the e-commerce offering, and further digitalisation processes.
Together with the cooperatives, tailored business concepts are developed and then implemented by the Lagerhaus teams on-site to meet regional needs. Lagerhaus Franchise manages around 500 Lagerhaus market locations with a total of 7,000 employees across Austria, except in Salzburg. As a franchisor, it provides its franchisees with a selection of approximately 250,000 products in the areas of building materials and Home & Garden. Each cooperative selects a product range tailored to its target audience.
A key focus is the management of around 15 RWA brands of trust.
>22 m
leaflets per year
>250,000
items
45
franchisees
of Lagerhaus Franchise
Purchase
Market setup
Marketing
Digitalisation
Management of brands of trust
Assortment development
Sales support
