Our Business Areas
As a producer, wholesaler, and service provider, we operate in five business areas: Agriculture, Machinery, Energy, Building Materials and Home & Garden.
Agriculture
Together with the Lagerhaus cooperatives, we support agricultural enterprises in Austria throughout the entire production process. Our activities range from trading seeds and farm supplies to the marketing of agricultural products.
A as in Agriculture
Machinery
The Machinery division includes the trade of agricultural machinery, tractors, and commercial vehicles. Additionally, we are active in the wholesale of spare parts and tires and operate one of Austria’s largest central warehouses.
A key focus is the RWA franchise system for agricultural technology and specialized workshops. Furthermore, we are committed to innovative solutions for specific challenges.
M as in Machinery
Building Materials
We focus on trading building materials for construction, renovation, and refurbishment. Through a franchise system with the Lagerhaus cooperatives, we offer products and services as comprehensive solutions, catering to businesses, craftsmen, and private customers. Additionally, we place a strong emphasis on innovative irrigation and greening technologies.
B as in Building Materials
Energy
Our energy business focuses on both fossil and renewable energy. The fossil energy sector includes the trade of heating oil, fuels, and lubricants, as well as the service station business under the Genol brand. In the renewable energy sector, our offering ranges from products and services based on compressed biomass (wood pellets, wood briquettes) to photovoltaic systems for commercial and industrial applications.
E as in Energy
Home & Garden
The Home & Garden area includes the trade of products for DIY, household, garden, and patio, following an omnichannel strategy. This is coordinated through a nationwide franchise system in Austria, where procurement, marketing, private label management, sales, and logistics are centrally managed.
H&G as in Home & Garden